How much does it cost?
We have a unique pricing strategy. The amount of work we do is
dependant on the size of the home. The larger the home the more photos we
take and the more pages in the brochure. We charge one tenth of one percent
of the sale price of the home. So, if the home sells for $350,000, the cost
is $350. We take some of the risk along with you. You pay one half
(based on the list price. $175 in this example) up front, and pay the remainder (based on sale
price) at close. If for any reason your listing doesn't close, you don't owe
Note that other photography and virtual tour companies charge over $400 for only 25 photos
and no additional services - regardless of the size of the home.
Why Should I pay so much?
Our photography is highly professional and our brochures are hand
crafted. They help sell your listings. We have many experiences where
buyers tell the agents that the reason they came to view the home in the
first place was because of the great photos on the web. But even more
importantly, you will be more successful getting new listings when you show
your potential clients how you will present their home in print and on the
web with high quality, professional photography. We select some significant
exterior and exterior views to enhance the photos using HDR (High Dynamic
Range -- Google "HDR Photos" to see what we mean) technology. Why not get the best?
See: What is HDR Photography?
How long does it take?
There are three main phases to our work. It takes between one hour
and two hours to photograph the home depending on the size of the home. It
takes several hours to process the photos using "digital darkroom" software
to re-size, straighten, adjust perspective, lighten, fix color balance, crop
and frame. We create a set of 25 photos re-sized for the best presentation in
the MLS. Then, finally, we create the printed brochure and flyers using
Microsoft Publisher and create a CD with all the files and a self-running
slideshow suitable for open house presentations and for closing gifts. We
then post the photos and virtual tour links in the MLS and the virtual tour
on Realtor.com. This complete process typically takes between 4 and 5