• Homes with high quality photography sell 32 percent faster.
• Homes with more photos sell faster, too; a home with one photo spends an average 70 days on the market; but a home with 20 photos spends 32 days on the market.
• For homes in the $200,000-$1 million range, those that include high-quality photography in their listings sell for $3,000-$11,000 more.

Listing clients are now asking for professional photos. Use my brochure in your listing presentation. Your sellers will appreciate it and you will get more listings..

What To Look For in Real Estate Photography

Rule #1 Composition? Many issues here. Lens not wide enough, more driveway/street than house, more ceiling than features of the interior space, reflections in mirrors...and the list goes on. No amount of technology can fix a badly composed image. My background as an architect and broker helps me see the best angles and views to present properties in their best light.

Rule #2 Are verticals vertical? The vertical lines of walls, furniture, and cabinets should NOT be leaning, suggesting that the home is structurally unsound. Likewise, lens curvature bowing of walls should be corrected.

Rule #3 What is outside the window? Overexposed “blown out” windows appear un-natural. And, correctly exposed windows in a dark room look uninviting. It takes special equipment and photographic knowledge to correctly expose both. I use flash and HDR (Hige Dynamic Range) technology to show detail in the shadows and detail from the bright windows.

Rule #4 Color Balance? Are white doors and baseboards white, or is there an overall yellow, orange or other colorcast?

Rule #5 Lighting? Is it a single oncamera flash overexposing near items but not strong enough to light the room, leaving the rear dark? I use off-camera diffused flash to avoid these problems.

I photograph properties in the full Chicagoland area.

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