||From the NAR
2017 Profile of Home Buyers and Sellers.
- Homes with high quality photography sell 32 percent
- Homes with
more photos sell faster, too; a home with one photo spends an average
70 days on the market; but a home with 20 photos spends 32 days on the
- For homes in the $200,000-$1 million range, those
that include high-quality photography in their listings sell for
Listing clients are now asking for professional photos. Use my brochure in
your listing presentation. Your sellers will appreciate it and you will get
What To Look For in Real
Rule #1 Composition? Many issues here. Lens not wide enough, more
driveway/street than house, more ceiling than features of the interior
space, reflections in mirrors...and the list goes on. No amount of
technology can fix a badly composed image. My background as an architect and
broker helps me see the best angles and views to present properties in their
Rule #2 Are verticals vertical? The vertical lines of walls,
furniture, and cabinets should NOT be leaning, suggesting that the home is
structurally unsound. Likewise, lens curvature bowing of walls should be
Rule #3 What is outside the window? Overexposed “blown out” windows
appear un-natural. And, correctly exposed windows in a dark room look
uninviting. It takes special equipment and photographic knowledge to
correctly expose both. I use flash and
HDR (Hige Dynamic Range) technology to show detail in the shadows and
detail from the bright windows.
Rule #4 Color Balance? Are white doors and baseboards white, or is
there an overall yellow, orange or other colorcast?
Rule #5 Lighting? Is it a single oncamera flash overexposing near
items but not strong enough to light the room, leaving the rear dark? I use
off-camera diffused flash to avoid these problems.
I photograph properties in the full Chicagoland area.